NewNet Mobile Messaging. Advanced SMS solutions.

NewNet Messaging enables Telecom Operators to deploy advanced messaging services, such as modular Short Message Service Centre (SMSC), IP Short Message Gateway (IP-SM-GW), SMS Firewall, Application Gateway, and 5G SMSF, to increase their revenues and reduce CapEx/OpEx.

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Optimize the cost of your messaging infrastructure leveraging the AWS cloud, propel growth and build a clear path to new IoT and 5G revenue

Capitalizing on the growth of A2P Messaging

The business spend on application-to-person (A2P) messaging worldwide will grow from USD27bn in 2019 to USD40bn in 2024 because the demand for A2P messaging services is steadily increasing in all regions.

Source: Analysys Mason, 2020

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NewNet Messaging Portfolio

Short Message Service Centre (SMSC)

The SMSC is the primary place where message delivery and routing is managed to ensure successful delivery of messages. Our SMSC provides the following capabilities:

  • Store and Forward, with reliable, high-capacity message storage
  • Rules-based routing engine to support message routing and prioritization with all SMS fields usable as conditions
  • Operator-defined message queues and delivery schemes, with flexible routing paths for mobile-to-mobile, mobile-to-application, and application-to-mobile
  • Full load balancing (weighted, prioritized, and adaptive) coupled with throughput regulation capabilities to protect against overload
  • Home Routing for all roaming interconnect scenarios

The core capabilities also support SMS Personalised Services for SMS Forwarding, SMS Copying, Distribution lists, Personal Filters, Subscriber Provisioning via SMS, Embedded Opt-in & Opt-out capabilities, Signature, Auto-Reply, and Automatic Black Listing.

Real-time SMS statistics as well as billing and charging capabilities are fully configurable.

SMS Firewall (Security and Spam Prevention)

Messages sent by spammers through fake network connections can cause financial damage because unsolicited messages from non-traceable foreign networks can't be charged. In other cases, viruses activated on a customer's phone start to call premium phone numbers, causing financial impact to subscribers. Though the financial impact can be significant for the operator, the impact on customer satisfaction can be even more damaging and the unsatisfied customers will most likely leave the operator who is not able to protect their subscribers.

Deploying an SMS Firewall protects subscribers from unsolicited messages and other fraudulent SMS. The SMS Firewall enables operators to respond immediately to new threats via an innovative rule-based screening and filtering engine. The SMS Firewall supports advanced filtering and blocking to prevent typical fraudulent activity like:

  • Grey Routes
  • SIM Box Fraud
  • Spam
  • Smishing (SMS Phishing)

IP Short Message Gateway (IP-SM-GW)

The IP Short Message Gateway (IP-SM-GW) supports interworking between different parts of the operator's core networks and the SMSC in the messaging infrastructure. The introduction of an IP-SM-GW breaks the isolation between 4G LTE subscribers and the users in a 2G/3G domain, without forcing 4G users to fall back to circuit-switched services.

Our IP-SM-GW manages the origination and termination of SMS messages between circuit-switched and IP-based networks. This 3GPP-compliant software allows mobile operators to extend the life of their legacy SMS platforms by supporting SMS over IP (based on the SIP protocol).

It can be deployed integrated into our SMSC or as a standalone product capability with a 3rd party SMSC.

Application Gateway (AGW)

The NewNet Messaging HUB acts as an Application Gateway and allows you to route SMS traffic from any SMS application to SMS Routers, SMS gateways, or SMSCs over various application protocols. The HUB routes application-originated messages to SMS Routers or SMSCs and routes application-terminated traffic to traffic destined for interactive/voting applications directly to the related application.

How the HUB can be used:

  • Routing application-originated SMS traffic to various SMSCs and SMS Routers using load distribution and throughput control
  • Routing application-terminated SMS traffic coming from SMS Routers or SMSCs to applications, offering a controlled connect point for SMS applications
  • Controlling application-originated messages and allowing message traffic to use a configured set of SMS Routers, SMSCs, or a combination of SMS Routers and SMSCs or other termination points for application-originated messages (such as SMS gateways).


The 5G SMSF (Short Message Service Function) supports interworking between the 5G part of the operator's core networks and other messaging infrastructure like the SMSC for 2G\3G messaging and ultimately the IP-SM-GW for 4G messaging. The introduction of the SMSF will break the isolation between 5G standalone subscribers and the users in 2G/3G and 4G domains.

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Premier Support

Next-Generation Support for NewNet Messaging

Customer success is our #1 objective, and that’s why we offer several support options so customers can select the tier which maximizes the value for their business. Most importantly, all of our support tiers now include low or no-cost access to the ZephyrTel Prime program, which provides access to our complete portfolio of solutions for the Telco industry.

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Why choose NewNet Messaging?

Messaging infrastructure built on AWS

NewNet Messaging solutions built on AWS are taking advantage of the security, reliability, and scalability offered.

Optimized for cost efficiency

You can dynamically run as much or as little infrastructure as is needed for the messaging needs at a point in time.

Interconnecting networks

Supports the interconnection of core networks, providing IP Short Message Gateway (IP-SM-GW) capabilities for 4G and SMSF capabilities for 5G.

Protecting your customers and your revenue

Our extensive SMS firewall capabilities provide intelligent rules-based filtering and advanced anti-spoofing features.

Ready for 5G

5G SMSF enables an operator to transition to SMS delivery over NAS based on the REST APIs defined in the 3GPP standards for 5G networks.

Enabling new revenue

Capitalizing on the value of messaging for the Internet of Everything will be crucial in gaining new revenue opportunities for an operator.

With our NewNet Messaging solutions, you can:

  • Increase revenues
  • Reduce costs
  • Scale to meet demand
  • Maximize ROI

Learn more about NewNet Messaging

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