Rahul Subramaniam, head of ZephyrTel’s Innovation Hub in Dubai, tipped predictive analytics as a key tool to help solve two of the most pressing issues facing operators today: figuring out how to improve customer experience and lower the total cost of ownership (TCO).
The strategic collaboration agreement with Amazon Web Services (AWS) comes as ZephyrTel aims to help telcos capitalise on the benefits of the cloud, which CEO Mike Shinya flagged as an underutilised resource. According to Shinya, the cloud offers operators tools to not only manage network resources but also massively improve customer care, slash churn and reduce total cost of ownership.
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