PeerApp: Enhance Your Customer Experience While Reducing Your Network Costs

Network congestion is simply no longer acceptable, impacting negatively on customer experience and brand perception. In an era where customer loyalty is definitely not guaranteed, mobile, cable and telecom providers are under pressure to accelerate that all-important last mile content delivery, all while controlling costs and keeping an eye firmly on the bottom line.

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PeerApp: Enhance Your Customer Experience While Reducing Your Costs

Chidambaram Nachiappan takes a closer look at the many benefits of our PeerApp solution

The stratospheric growth of digital content over the past few years had meant subscribers are asking more of their content providers, expecting the fast, smooth delivery of content when they want it, where they want it and how they want it. Network congestion is simply no longer acceptable, impacting negatively on customer experience and brand perception. In an era where customer loyalty is definitely not guaranteed, mobile, cable and telecom providers are under pressure to accelerate that all-important last mile content delivery, all while controlling costs and keeping an eye firmly on the bottom line.

This is where PeerApp comes in. The PeerApp Ultraband platform provides open and adaptable solutions, moving streaming video and other Over The Top (OTT) content closer to subscribers, virtually localising and accelerating content delivery. It delivers content to end users faster, dramatically enhancing the overall Customer Experience, while enabling providers to significantly reduce network costs, optimising investments in crucial next generation networks.

Supercharge your network

PACache supercharges any network, meeting the demands of 4K (Ultra HD) video by increasing content delivery speeds and ensuring digital continuity to accelerate streaming and enable faster downloads. It uses object-based caching, integrating in the network via policy-based routing, identifying each object using a metadata.

When a user requests specific content, this request goes straight through to the source. The source then acknowledges this user request and, on receipt of this acknowledgement, PACache looks for the metadata to identify each object. A scan on the Caching Management Database (CMD) finds a match and PACache then tells the source to stop transmitting, allowing PACache to do a local cache-out to serve the data locally to the end user.

It offloads up to 50% of your network traffic, reducing IP transit costs considerably. And, it’s easy to deploy while preserving application logic for HTTP services and peer-to-peer networks. It’s also invisible to network subscribers and content providers, ensuring a truly seamless experience and protecting the system from attack or DDoS (Distributed Denial of Service).

Optimise live streaming

PALive automatically detects when popular live streams are taking place and delivers them locally from the network edge. This approach eliminates network spikes, offloading up to 90% when live streaming, with localised streams ensuring subscribers can view their chosen content without buffering. It’s also easy to deploy, with a simple in-line and out-of-line implementation.

With popular live events, PALive passes on all user requests to the streaming server, which will then release the manifest to get to the end user. But, PALive only brings in a couple of these streams, replicating them and carrying out a multicast on the downstream. This helps operators to overcome the inevitable network spikes during popular live events, preventing any network congestion and any negative impact on Quality of Experience.

What does this mean for my customers?

The PeerApp platform facilitates a much-improved quality of experience for the end user. It can improve the speed of content delivery by up to 30 times, greatly enhancing customer satisfaction and ensuring that much-needed reduction in customer churn. PeerApp monitors incoming and outgoing TCP sessions, with a Quality of Experience tab to enable you to monitor statistics in real-time.

What does it mean for my business?

This improved content delivery provides a crucial competitive advantage, putting your business head-and-shoulders above the rest when it comes to guaranteeing faster, better content. Operational effectiveness is boosted considerably, with a reduction in your network costs of up to 30% combined with enhanced network management to significantly optimise your investment. This puts you in the enviable position of being able to grow your revenue while maximising network efficiency, achieving a considerable ROI in the process.

Maximise your investment

The option of PeerApp SaveShare means the service is charged as a proportion of the total IP bandwidth costs that PeerApp saves you. In short, the more you use PeerApp, the greater the bandwidth costs you save and the better the network experience for your customers.

Additionally, ZephyrTel’s range of best-in-class support options ensure you choose the right level of support for your business, maximising the value you derive from our working partnership. All support packages include low or no-cost access to the ZephyrTel Prime program, which provides access to our comprehensive portfolio of solutions for the Telco industry.

For more information on how PeerApp can supercharge your network, contact the ZephyrTel experts on sales@zephyrtel.com