Partner Interview: ZephyrTel

Michael Speranza, CEO at ZephyrTel, makes the case for CSPs (Communications Service Providers) moving to the Public Cloud and offers insight on how the market will evolve in the future.

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Partner Interview: ZephyrTel

Michael Speranza, CEO at ZephyrTel, makes the case for CSPs (Communications Service Providers) moving to the Public Cloud and offers insight on how the market will evolve in the future.

  • 00:00 - 00:22: Justin Springham, Mobile World Live

Public Cloud is one of the hottest topics in telecoms right now and of course, we're expecting this subject to dominate discussion at MWC21 in Barcelona. Joining me today is an exciting player in the Public Cloud space - ZephyrTel, and I'm with the company's CEO - Michael Speranza. Michael, good to see you.

  • 00:22 - 00:25: Michael Speranza, CEO ZephyrTel

Good to see you as well. Great to be here.

  • 00:25 - 00:34: Justin Springham, Mobile World Live

Michael, let's start off. In a nutshell, tell us why do CSPs (Communications Service Providers) need to be moving, in your opinion, to the Public Cloud?

  • 00:35 - 01:52: Michael Speranza, CEO ZephyrTel

Virtually, every other industry has taken advantage of the increase in agility, the cost savings that are available when using solutions that are built in the Public Cloud. This is well documented over the last two decades across a variety of different industries. And Telcos have been the last holdout, with many convincing themselves that continuing to invest in these legacy premise-based systems, somehow provides them a competitive advantage. And the truth is that there's no competitive advantage in investing in those systems, and they have to embrace and wrap their heads around trying to move their applications to the Public Cloud. They're the last industry that is not taking advantage of the benefits of what they can afford themselves by moving their applications into an environment that has more agility and also better cost savings for them. It is a massive opportunity for them to skip the costly and interim step that many other industries have taken by moving to a hybrid or a private cloud solution and lifting and shifting applications. We believe that that is just a waste of time and that Telcos should be embracing moving all of their applications to the Public Cloud here and now.

  • 01:53 - 02:03: Justin Springham, Mobile World Live

So, it sounds like one of your objectives is to actually convince Telcos that they need to move to the Public Cloud. With that in mind, tell us more about some of the benefits, Michael.

  • 02:04 - 05:09: Michael Speranza, CEO ZephyrTel

The benefits really fall into two major categories. The first is agility. If you look at all public cloud vendors, like Google, AWS, or Microsoft - all of them are investing billions and billions of dollars into their respective platforms every single year. They improve these platforms, they then make them available to the world to build and write applications using services that they provide. And somehow the telecom industry has convinced themselves that investing in their on-premise solutions will give them a better ROI, that they can compete, and they continue to pour money into it and somehow think they will outpace the rate of progression of these public cloud platforms. And that's just not possible. If you look at the rate of progression of public cloud platforms, you can access things like flexible scaling, inbuilt AI capabilities, enhanced data storage capabilities - that are not available in premise-based applications, analytics. And all of these things are built-in and available to you. And the part that is so groundbreaking, is that all of them are added and improved on almost a daily basis. If you look at the cost equation of having to invest in a premise-based application and try and compete with one of these public cloud vendors - there is really no competition! The agility that you can derive from using one of these public cloud platforms is going to far outpace not just what you can do today, but the rate of progression into the future is what's most important.

The second area of benefit is around cost reduction. This is again another example that's well documented in every other industry, and we believe that telecom operators can reach an overall TCO (Total Cost of Ownership) reduction of up to 80% by moving their capabilities and their applications into the Public Cloud. There will be no surprise here. This comes down to things like averting costly hardware and software investments; hardware refresh cycles; paying underlying software vendors exorbitant fees for things that could be done in the Public Cloud for, in some cases, pennies on the dollar; averting personnel from their teams that they have to recruit and retain to actually perform the services and the upgrades; and last but not least is continuing to invest in professional services to adapt and change, and customize the platform. So many operators believe that these customizations actually create a competitive advantage for them, and we believe that the competitive advantage we created through trying to move towards a standards-based product and reducing the overall ongoing cost of operations as a result of that.

So, those are the two major buckets and we're super excited to be part of the effort at MWC and being part of CLOUD CITY. We've actually seen some good movement this year with folks actually starting to embrace the concept of the notion of Public Cloud, and we're super excited to be part of that message and part of that mission.

  • 05:10 - 05:16: Justin Springham, Mobile World Live

How confident are you, Michael, what is your vision of the future for Public Cloud?

  • 05:17 - 07:14: Michael Speranza, CEO ZephyrTel

ZephyrTel’s vision is to revolutionize the cost and performance equation for Telcos by delivering a marketplace of solutions that leverage the power of the Public Cloud. We have offerings today across core networking, customer engagement, messaging, endpoint management, and our goal is to reimagine those and other solutions in the Public Cloud and take advantage of the technical capability that is either not available today in premise-based systems or uneconomical to deploy in a legacy on-prem model. And when you unleash the thought process, it allows you to rethink some of the business use cases that you can actually solve. And our goal is to bring those together in a marketplace of solutions, where if you're an operator you can come in, engage with a company like ZephyrTel, see our catalog online, and actually go and implement it in a pay-as-you-go fashion for telecom operators. Some of the examples that we'll be exhibiting at MWC as part of CLOUD CITY are a new way to scale IoT solutions to vast numbers of endpoints. I think this has been a challenge the industry has faced for some time - economically scaling to that low-cost connected world. We're reimagining the customer experience for cable operators to really propel a new way forward, to deliver a differentiated level of customer experience in the home. Certainly, I think that's something that all of us would have enjoyed over this past year. And lastly, we are showcasing some concepts that bring together capability for inter-device and mobile data transfer to enable the mobile operators to offer a different level of customer experience to their mobile subscribers. Certainly, all these things will be presented, discussed, and demonstrated to you as part of the exhibit at CLOUD CITY.

  • 07:14 - 07:24: Justin Springham, Mobile World Live

Michael, it's a strong message and we all look forward to finding out more about ZephyrTel’s presence on CLOUD CITY at MWC21 in Barcelona. Thank you very much for joining us.

  • 07:25 - 07:32: Michael Speranza, CEO ZephyrTel

Cheers, thanks for your time.

For more information on how ZephyrTel can support your move to the Cloud, contact